The Land Rush Continues: 100-Acre North Frisco Tract Sells for Future Residential Development

FRISCO, TX – February 10, 2026 – In a transaction that underscores the persistent demand for developable land in North Texas, nearly 100 acres of prime real estate at PGA Parkway and Hillcrest Road in North Frisco have been sold for future residential development. The property, located in one of Frisco's fastest-growing corridors, represents yet another significant land acquisition in an area where large-scale parcels are becoming increasingly scarce.

While specific details regarding the purchase price and acquiring developer have not been publicly disclosed, the sale signals that institutional and development capital continues to flow aggressively into Collin County's residential market despite rising land costs and tightening inventory.

The North Frisco Context

The property's location at PGA Parkway and Hillcrest Road places it in the heart of North Frisco's expansion zone, an area that has witnessed explosive growth over the past decade. This corridor has emerged as a focal point for master-planned communities, corporate relocations, and high-end residential development, driven by proximity to both the Dallas North Tollway and major employment centers.

Frisco's reputation as one of the fastest-growing cities in America is well-documented. The city has added tens of thousands of residents over the past five years, drawn by top-rated schools, corporate headquarters including those of the Dallas Cowboys and PGA of America, and a quality of life that continues to attract families and professionals from across the country.

The sale of this 100-acre tract demonstrates that even as available land within Frisco's city limits becomes increasingly limited, developers remain willing to commit substantial capital to secure the remaining parcels capable of supporting large-scale residential communities.

Why Large Acquisitions Still Matter

In a market where single-acre lots and small infill parcels have become the norm in many parts of Collin County, the acquisition of a 100-acre tract represents a significant opportunity for comprehensive residential planning. Properties of this scale allow developers to create cohesive communities with integrated amenities, parks, trails, and infrastructure: features that have become standard expectations for today's homebuyers.

The continued viability of these large-scale transactions reveals several market dynamics at play:

Sustained Housing Demand: Collin County's population growth shows no signs of slowing. The region continues to attract corporate relocations and expansions, bringing thousands of new jobs and workers who require housing. This demographic pressure maintains upward momentum on both home prices and the underlying land values that support residential development.

Builder Confidence: Despite economic uncertainties and fluctuating interest rates, national and regional homebuilders continue to invest heavily in North Texas land positions. The willingness to acquire 100-acre parcels signals confidence in long-term absorption rates and the belief that demand will support development timelines that may extend five to ten years or more.

Limited Alternatives: As developable land within established municipalities like Frisco becomes scarcer, the remaining large parcels command premium attention. Developers unable to secure positions in prime locations are increasingly forced to look further north into cities like Prosper, Celina, and Gunter, or to accept smaller, more challenging infill sites.

The Ripple Effect on Neighboring Markets

The implications of this sale extend well beyond the property's boundaries. Cooper Land Company has observed that major land acquisitions in saturated markets like Frisco create predictable ripple effects in adjacent communities.

Celina and Prosper: These immediately adjacent cities have already experienced substantial appreciation as buyers and developers priced out of Frisco have redirected capital northward. Properties that were trading at $50,000 to $75,000 per acre five years ago now command $150,000 to $250,000 per acre or more, depending on location and zoning status. As Frisco's remaining inventory continues to be absorbed, this northward pressure will only intensify.

Gunter and Anna: The next tier of communities along the Dallas North Tollway and US-380 corridors represents the current frontier for large-scale land banking and pre-development acquisitions. While still predominantly agricultural, these areas are witnessing increasing transaction activity as sophisticated investors recognize the 10-to-15-year development trajectory. The "Gunter Gap": the undeveloped space between Frisco's northern boundary and Sherman's southern growth: is closing faster than many anticipated.

Fannin County and Beyond: For investors with longer time horizons, areas even further north are beginning to enter the conversation. The recent opening of Bois d'Arc Lake and the massive industrial investments in Sherman have created new catalysts for residential growth in communities that were largely off the radar just a few years ago.

Strategic Implications for Land Investors

At Cooper Land Company, we monitor transactions like this North Frisco sale not merely as isolated data points, but as indicators of broader market momentum and strategic opportunities. Several key insights emerge from this acquisition:

The Land Banking Window is Narrowing: For investors seeking to replicate the returns that early Frisco land buyers enjoyed, the focus must shift northward. Properties in Celina and Prosper are already moving from the "land banking" phase into the "pre-development" phase, with infrastructure and municipal planning creating near-term development potential. The next genuine land banking opportunity exists in Gunter, Anna, and select areas of Grayson County.

Infrastructure Drives Everything: The North Frisco property benefits from proximity to existing infrastructure: water, sewer, roads, and utilities. This infrastructure advantage compresses development timelines and reduces risk. Investors looking at more distant markets must carefully evaluate infrastructure plans and timelines. A property 20 miles from existing utilities may remain economically undevelopable for decades without coordinated public investment.

Size and Assemblage Matter: While this 100-acre tract is substantial, it's worth noting that many of the most successful master-planned communities in Collin County span 500 to 2,000 acres or more. The ability to assemble contiguous parcels large enough to support comprehensive development remains a critical factor in maximizing land value. Small, isolated parcels: even in good locations: face challenges in attracting institutional capital and major developers.

Zoning and Entitlement Risk: Raw agricultural land trading at $30,000 per acre can seem like a bargain compared to entitled residential land trading at $200,000 per acre, but the path from one to the other is neither certain nor quick. Cooper Land Company advises clients to carefully evaluate municipal annexation policies, zoning procedures, and political dynamics before committing capital to pre-development positions.

What This Means for 2026 and Beyond

The sale of this 100-acre North Frisco tract in early 2026 should be viewed as part of a continuum rather than an isolated event. Collin County has experienced a sustained land rush for more than two decades, and despite predictions that the market would eventually exhaust its supply of developable parcels, transactions continue to occur at elevated price points.

Several factors suggest this momentum will persist:

Job Growth: The Dallas-Fort Worth metroplex continues to add corporate headquarters and expand its employment base. Until job growth stabilizes or reverses: a development not currently on the horizon: housing demand will remain strong.

Quality of Life Premium: Collin County's schools, safety, and amenities command a quality-of-life premium that supports higher land and housing prices. Families are willing to pay for access to these attributes, which sustains developer confidence.

Infrastructure Investment: Public investment in transportation infrastructure, particularly the extension of the Dallas North Tollway and improvements to US-380, continues to push the development frontier northward. Each mile of new tollway corridor unlocks hundreds or thousands of acres for future development.

Cooper Land Company's Perspective

At Cooper Land Company, our role extends beyond facilitating transactions to providing strategic intelligence and market analysis that helps clients make informed decisions about land investments and development timing. Monitoring sales like this North Frisco acquisition allows us to:

• Identify Value Migration Patterns: Understanding where development capital is flowing helps us advise clients on emerging opportunity zones before they become widely recognized.
• Assess Market Velocity: The pace and scale of land acquisitions provide insight into market confidence and likely development timelines in adjacent areas.
• Evaluate Comparable Sales: Major transactions establish pricing benchmarks that inform valuations for similar properties throughout the region.
• Anticipate Infrastructure Needs: Large residential developments drive demand for roads, utilities, schools, and retail: infrastructure that benefits surrounding landowners.

For clients considering land banking strategies or development investments in North Texas, we recommend maintaining focus on the fundamentals: location relative to employment centers, infrastructure timing, municipal cooperation, and realistic development horizons. The North Frisco sale reinforces that premium locations with development-ready infrastructure continue to command institutional capital, while emerging markets further north present opportunities for patient investors willing to accept longer timelines in exchange for superior returns.

Looking Ahead

As Frisco continues to build out its remaining inventory, the conversation inevitably shifts northward. The land rush that defined Frisco in the 2000s and 2010s is now playing out in Prosper and Celina. Within the next five to ten years, Gunter and Anna will experience their own transformation from agricultural communities to suburban growth engines.

The 100-acre sale at PGA Parkway and Hillcrest Road is not the end of a trend: it's a milestone in an ongoing evolution. For landowners, investors, and developers willing to think strategically about North Texas growth patterns, opportunities remain. The key is understanding where the market is headed, not where it's been.

Cooper Land Company continues to monitor land transactions throughout Collin County and the greater North Texas region. For strategic advice on land banking, pre-development acquisitions, or development timing, contact our team at cooperlandcompany.com/contact.

Cooper Land Company specializes in land brokerage, development strategy, and investment advisory services throughout North Texas. Our expertise in market analysis and transaction monitoring helps clients iden